Attracting and retaining clients as a Financial Advisor takes more than just expertise. Because there are so many financial professionals, especially in larger cities or regions, a well-thought-out marketing plan can become necessary to generate leads and also convert...
Tips and resources to help you grow and manage your advisory practice effectively, from lead generation to marketing and operational improvements.
Top 12 Financial Advisor tools for growth in 2025
The financial landscape is evolving daily thanks to technology and the emergence of savvy investors seeking personalized, tech-driven financial solutions. This shift creates both opportunities and challenges for Financial Advisors, who must adapt their workflows to...
Financial Advisor leads: top 16 strategies & tips for growth
Generating the right Financial Advisor leads is more than a numbers game—it's about connecting with people who truly need your expertise. But with countless strategies out there, how do you focus on what works? This guide breaks down 16 impactful lead generation...
How Corporately-Owned Life Insurance Boosted Estate Value
Case study on corporate life insurance Corporate-owned life insurance can be used as a tool not only to build wealth, but as an effective way to tax-efficiently transfer that wealth to beneficiaries. Corporately-owned life insurance policies can provide numerous...
Top Canadian Financial Planner’s Growth Tips
On June 25, 2024, we sat down with Snap user Adam Bornn, CFP, CLU to discuss what practice management and practice growth strategies have been effective. Adam has been dedicated to clients looking to build financial, retirement, and estate plans since 2006. After...
5 Lead Magnet Ideas for Financial Advisors
If you want make practice growth easier, it's time to start growing your email list with a Lead Magnet. Sending out regular emails of high quality content is a great way to stay engaged with current clients and to expand relationships. But how can you take this to the...
Email Marketing Template: Nurture Sequence for Advisors
In your basic 5-step process to start creating and sending out content via emails to your existing clients, we covered sending out a newsletter-style email on a regular schedule. Now, we can build on this idea once that has been established. What is a Nurture...
Financial Advisors Simplifying Corporate Planning
Have corporate planning discussions with confidence Ever wonder how other Advisors are simplifying corporate planning? Even if you are not currently providing corporate planning, you will still learn a lot during this financial planning tutorial. After watching this...
15 Content Ideas to Attract Your Ideal Clients
One concept we have discussed previously when it comes to content creation is to always first start with the questions your current clients are asking. We covered this, and provided the steps to get started with content creation and email marketing in this article:...
Attract Clients with Content & Email Marketing
A few weeks ago, we discussed how Financial Advisors, Planners, and Investment Managers can get started with engaging their prospective clients on social media. If you are ready to start creating your own content to share, this article will provide you with first...
Using Social Media to Grow Your Advisory Practice
This article is for Canadian Financial Advisors, Planners, and Investment Managers who are not currently using social media in their practices and would like to start. We are going to cover the basics to get the ball rolling. We will take it one step at a time and...
Define Your Target Clients to Build Your Ideal Practice
Who do you want to serve? Building the practice you want takes time and concentrated effort. In the beginning, you may find it works to be more generalized with who you can help. But as your practice grows and evolves, at some point you will need to start making some...
Learn from top Advisor Jamie List, CFP
Learn from a top Canadian Advisor On March 6, 2024, Snap user Jamie List sat down with Snap Projections for an Advisor interview to share his background and depth of knowledge after working in the Canadian financial services industry for the last 30 years. Jamie is...
How to create your unique value proposition
As a Financial Advisor, Planner, or Investment Manager who wants to differentiate themselves and stand out from the pack, it’s important to develop a compelling value proposition. This statement is how you will attract your ideal clients and build the type of practice...
Define Your Target Audience & Set Actionable Goals
When it comes to marketing your Advisory practice, one of the first stages is getting clear on who you want to serve and why, and determining a process to set clear and actionable goals. In this article, we are going to cover how you, the Financial Advisor or...
Grow The Advisory Practice: Networking & Partnerships
Networking and intentionally developing professional partnerships is crucial for individual business owners in essentially all industries, but for Financial Advisors, Planners, and Investment Managers, it can be really make or break. If you want grow the Advisory...
Grow Your Advisory Practice with a Referral Program
Providing exceptional service, encouraging client referrals, and implementing a Referral Program. Referral programs are a powerful strategy for Canadian Financial Advisors and Planners to grow their client base. Referral programs involve encouraging satisfied clients...
Top Financial Advisors Increase Referral Rates
Top Financial Advisors, Planners, and Investment Managers continually refine and enhance their business operations and improving referral rates should be no different. The financial industry is marked by ever-evolving dynamics, including market shifts, regulatory...
Start Creating Content in 5 Easy Steps
Creating content as a Financial Advisor or Financial Planner can be a highly effective way to engage with your audience, demonstrate your expertise, and attract potential clients. Let’s start with exploring the specific benefits to your practice, and then we can get...
4 Ways Financial Advisors Find New Clients
New client acquisition for Financial Advisors & Planners can be extremely challenging at times. Early on in your career, the challenges can be enormous. There are many factors that come into play. Client acquisition challenges Challenges that impact both new and...
Proven Process to Convert More Prospects
We recently conducted a survey of Snap users and uncovered the three top business driving activities Financial Advisors, Planners, and Investment Managers are conducting with Snap's financial planning software. Are you currently prospecting? When we asked Snap users...
Build Financial Plans Faster
As a Financial Advisor, you likely already know how beneficial financial planning is for the client. So how can you build financial plans faster? Benefits of financial planning Financial planning helps to create the foundation for a strong client-advisor relationship....
How Corporate-Owned Life Insurance Boosted Estate Value
Case study on corporate life insurance Corporate-owned life insurance can be used as a tool not only to build wealth, but as an effective way to tax-efficiently transfer that wealth to beneficiaries. Corporately-owned life insurance policies can provide numerous...
Improve Corporate Financial Planning with Life Insurance
It's never been easier to provide tremendous value to your corporate financial planning clients. One easy way to improve corporate financial planning advice is through the modelling of life insurance. Snap now enables the modelling of corporate Whole Life and...
4 Ways Financial Planning Boosts Your Advisory Practice
We recently surveyed Snap users to get a better understanding of how financial planning software has benefited and grown the financial advisory practice. The responses were meaningful and impactful – so much so that we wanted to put together essentially a guide for all Canadian Financial Advisors who seek to grow their practices through effective financial planning.
The Referability Quadrant: Grow Your Advisory Practice
The Referability Quadrant Over the last few weeks, I decided to take a deep dive into the practices of our top clients in order to distill their approach into a simple framework for what makes them referable. I always take meticulous notes when I see something that...
Scale Your Practice with Online Meetings
If you book and attend a lot of meetings, you and I have a lot in common. You’ll probably agree that: The most valuable aspect of our work is the time spent with our current and prospective clients. We have limited resources and staff, and the less time we spend on...
9 Software Programs to Boost Your Financial Planning
How can software help me scale my financial planning practice? Here are some of the most popular software applications that can massively improve how you run your business from managing your client communication and data to collaboration among your team and your...